This unheard of breed are the Kmart influencers — the women — who gave the once daggy brand a new lease of life with their pretty photos of its bargain-priced clothes.
“Working with these women is so important to Kmart because they love the products and they share the love. They were all buzzing at the glamour of being flown in to stay in a nice hotel and couldn’t wait to catch a glimpse of the new line. It was very endearing.These ‘real’ women show the diversity range of Kmart’s range, Julie told news.com.au.
After being given free clothes, the women got down to business — taking photos. Picture: Instagram / Talking ShopThe fancy hotel proved to be the perfect backdrop for Insta-worthy snaps. Picture: Instagram / Home Is Where A Bargain IsThankfully, the resort offered plenty of stunning backdrops for the influencers to take the photos. From a palm-tree lined pool to grey stone walls and even an island — there were no shortages of “photo moments”, perfect for capturing the new outfits.
While everyone was laughing and helping each other get “the shot” — it still felt super high pressured to me.
The only thing that will get me back through the doors of that liw end junk dealership is if they giving me a choice of brands again instead of that complete and utter cheap and nasty rubbush that tgey sell now
Influencer 😂😂😂😂😂😂
who cares
Ever heard of a Judas sheep?
So essentially a Kmart stooge? Hope they pay her/him
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