Huge KitKat change you haven’t noticed

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It’s a huge change to one of Australia’s favourite chocolate bars and yet its happened so quietly you won’t have noticed it at all.

But not Nestle which has made a major change to its Australian made brands – from KitKat bars to Nescafe and Milo – yet it’s likely no one gorging themselves on chocolate or draining a coffee mug will be any the wiser.

“We know that consumers want products that are sustainably produced. But we also know -really clearly – that they don’t want to pay more for it. Nestle makes KitKats, Allen’s lollies and Uncle Toby’s cereals in Victoria; Purina pet food and Milo and Nesquik drinks in NSW and Nescafe in Gympie in Queensland.

“And for us as a company, we have to ask where do we have an impact and where can we turn that impact positive?”

 

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