When Jennifer Allen watched videos of space, she sometimes felt this peculiar sensation: a tingling that spread through her scalp as the camera pulled back to show the marble of Earth. It came in a wave, like a warm effervescence, making its way down the length of her spine and leaving behind a sense of gratitude and wholeness. Allen loved this feeling, but she didn't know what caused it. It was totally distinct from anything she'd experienced before.
"People had been told they were on drugs or that they had lice – things like that," Allen says. "And then there was the factor of people calling it a 'brain orgasm' and it sounding like some sort of erotic fetish kind of thing." She debuted the new name on the SteadyHealth board by announcing the "ASMR Group" she had registered on Facebook. Discussion-board users migrated en masse, and soon membership spanned six continents: a blogger in South Africa, an artist in Detroit, an ethnobotany researcher working in northern NSW. They started sharing links to videos again – not the accidental triggers of before but a new genre created for the express purpose of inducing ASMR.
Craig Richard, a professor of physiology at Shenandoah University in Virginia, USA, first heard the term "ASMR" in 2013, on a podcast. "I'm listening to the beginning of this episode thinking, 'This is a bunch of woo-woo bunk!'" he tells me.
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