Taking ownership of the trademark for the phrase, "White Lives Matter," was a difficult decision for the hosts, they said, but they agreed to do it "once it was clear that someone stood to gain significant profit from it, because as you've seen, even though he says some really hurtful, divisive and sometimes crazy things, he has a bit of a zealot following and every time he releases something, it sells out," Ward told CNN.
He said that the phrase has more staying power than they would hope and the best-case scenario is that no one is saying the term in the months to come. The hosts consider owning the trademark a "responsibility" that includes making sure it doesn't end up in the wrong hands.has categorized as a "hate slogan".
The phrase is used by White supremacist groups, including the Ku Klux Klan, and described as a racist response to the Black Lives Matter movement.shows, on the same day that West wore a shirt with an image of Pope John Paul II on the front and the words "White Lives Matter" written on the back.
Who cares?
So basically they’re admitting being racist?
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