How two bizarre billionaires almost destroyed Twitter

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From Jack Dorsey’s love of “salt juice” to Elon Musk’s decision to kill off the famous bird symbol, this is the story of how Twitter was torn apart by two men.

Just over two years ago, Jack Dorsey, co-founder of Twitter, tweeted his delight that the company he’d helped to createfor $US44 billion . Elon Musk, Dorsey thought, was the answer to Twitter’s problems: a staunch defender of free speech who would also ensure that everyone felt included. “Elon is the singular solution I trust,” Dorsey wrote. “I trust his mission to extend his light of consciousness.

Even the book’s title is apt. Musk has renamed the social-media company to “X”, killing the famous bird symbol and doing away with well-known terms such as “Tweets”, to the dismay of many users. Former employees tell Wagner that Musk, a billionaire with over 183 million followers, has no appreciation of the average Twitter experience. On buying the company, they say, he “gravitated towards products and features that would fit his own specific needs”.

Luckily his fellow billionaire, and friend, Elon Musk has started to express an interest in buying the company, believing that Twitter is clamping down too heavily on free speech. It’s an interest that Dorsey strongly encourages. The book shows how Dorsey’s admiration for Musk bordered on the sycophantic, regularly siding with the Tesla owner when he made stinging criticism of Twitter colleagues.

 

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