How Republicans and Democrats are missing the mark with Latino voters

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Strategists, pollsters and advocacy groups say both parties continue to treat Latino voters like a monolithic group

with Democrats. Even as Republicans gained ground, the data shows that there wasn’t a drastic shift in Latino voters’ support for political parties.“Hispanic voters are sending a message to both parties: they see their own values and policy positions align with the Democratic side but the message to Democrats isn’t so much that they are treating it as a bloc.

“When you start talking about ‘the Latino vote’, there aren’t Latinos in the room to make the corrective,” said Rocha, a former senior adviser to Senator Bernie Sanders in his presidential bid. He argued that the political strategies from consultants have not adjusted to speaking to Latino voters in culturally or regionally specific ways, despite the fact that these voters have been the fastest growing group within the American electorate for decades.

“I care about a change in a good way. I don’t care who’s elected. I don’t care who wins I just want it changed for the for the better,” she told the Guardian in OctoberLopez’s perspective – caring less about party politics and more about candidates’ actions – reflects a common thread among Latino voters, said, a fellow at the Brookings Institution and vice president of research at BSP Research.

“For politics, it’s important to think about the issues that are driving individuals and the life experiences they are having in pockets that were once not Latino,” Kumar says.

 

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