How mum’s genius idea made $2million

An accident at home helped an Aussie mum launch her own business - and it’s now on-track to make $2 million in just 18 months.In what she describes as the “eat, sleep, repeat” haze, Ms Rice stumbled a “first of its kind” million dollar idea.Ms Rice soon realised the Kindle she had been holding had slipped from her hand and hit her son on the head.

“After a couple of weeks using it, I could even fall asleep with it and it wouldn’t fall out of my hand, I tried to go back to reading without it and I hated it,” Ms Rice said.The couple decided they were onto a business idea after friends and family experienced similar issues. As Strapsicle grew in demand with kindle readers, Ms Rice said she was able to quit her corporate job in February this year.

Ms Rice said it’s not just Kindle readers who love the product, since launching she has received countless thank you messages from those living with conditions like Parkinson’s disease, carpal-tunnel syndrome or rheumatoid arthritis. Many users of Strapsicles have taken to social media to share how the “simple but effective” design has changed their joy for reading.

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