After seasons of massive gains, athleisure clothing styles have plateaued on the runway. At this season’s ready-to-wear shows in New York, Milan and Paris, which drew to a close this week, ties, tailoringis cheering the category on by enlisting Sydney label PE Nation for its Grand Showcase tonight. Further support comes with the runway debut of rising athleisure star R.Sport at the festival’s closing show.
The label founded by Jodhi Meares in 2013 has expanded its collection of jackets, knitwear and pants. “We have made the difficult decision to reduce roles at head office and remove a number of positions no longer deemed vital within our business,” Aje chief executive and co-founder Adrian Norris said in a statement. The decision followed a review prompted by the “current trading environment”.Aje Athletica was launched in 2021 as an offshoot of the main label.
“This reflects a shift towards a more chic and versatile athleisure style, indicating a broader appeal for athleisure beyond just activewear.” “We try and stay true to the sport, but you do see plenty of tops far away from any games,” Puliatti says. “It’s about teams in sport but also about teams in life.”
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