Ms Buchanan said the beauty of the “make advertising better” proposition was it “has purpose baked into it”.
GroupM’s network of agencies, including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX, is responsible for about 30 per cent of advertising spend in the local market and globally. GroupM is responsible for more than $50 billion in annual media investment. It comes as the group locally navigates the return to the office after the COVID-19 lockdowns and work-from-home orders, with the network of agencies focused on keeping flexibility at the core of its approach, including the hours spent in the office and parental and carer’s leave.
Source: News Formal (newsformal.com)
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