Google, Facebook seek publisher deals ahead of ACCC ruling

Industry sources have indicated the model is likely to include a collective bargaining agreement based on certain guidelines, and an opportunity for one-on-one negotiations. News Corp has advocated for bilateral discussions, but other publishers including Nine have proposed that the money be put in a pool and distributed. Nine also said that if a digital platform wants to use news content in a more "sophisticated" way, bilateral negotiations should occur.

, which was considered a major strategic shift by the search advertising giant. At the time it announced it had secured local licensing deals with Solstice Media, Schwartz Media and Private Media and that it was in advanced discussions with ACM. Industry sources familiar with the arrangement said that deal had since been signed. ACM declined to comment.

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