French post office releases scratch-and-sniff baguette stamp

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‘Bakery scent’ added via microcapsules to postage stamp celebrating ‘jewel of French culture’

The celebratory baguette-themed French postage stamp.Last modified on Fri 17 May 2024 21.36 CESTThe French Post Office has released a scratch-and-sniff postage stamp to celebrate the baguette, once described by President Emmanuel Macron as “250 grams of magic and perfection”.

According to the Parisian shop Le Carre d’encre, which sells it, the stamp has a “bakery scent”. The ink used on the stamps contains microcapsules which provide the fragrance.

 

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