Australian designers such as Nicky Zimmermann, Christopher Esber and Dion Lee have taken the exhausting and expensive route of runway shows and red carpet outings to gain international attention but Jeremy Hershan has found a shortcut with his new label Haulier.Launching a utilitarian tote in November, the former creative director of RM Williams immediately signed deals with influential global retailers Matchesfashion and MyTheresa, who are now ready to descend on his new ready-to-wear range.
Working for three years in a pair of classic leather RM Williams boots helped shape Hershan’s tailored trajectory for Haulier from sturdy bags to stylish clothes. Oroton had been in administration before Caledonia chief investment officer Will Vicars rescued the company from administration with a $25 million offer in 2018. Holt has turned the company’s creative fortunes around, reviving interest in their bags before launching a ready to wear collection in 2019.Now overseas expansion is underway with leading London department store Selfridges currently hosting an Oroton pop-up, showcasing the sculptural day wear in a coastal palette.
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