, the flyer said Status Anxiety has managed to shake off the retailing doldrums with its timely focus on its five concept stores across New South Wales and Victoria, drop-shipping and widening online presence.Throughout the pandemic, the business doubled down on its direct-to-consumer multichannel strategy; turning away from wholesalers to deliver its minimalist wallets, handbags, belts and clothing.
On the flipside, wholesale reliance has reduced to 40 per cent of total sales, down from 63 per cent. Status Anxiety still connects with around 300 wholesale doors. of around 11 times, indicating it can splash its tasteful ads around and keep customers coming back. Founded in 2004, Status Anxiety only rolled out leather wallets until 2010 when it launched its handbag range. Since then, handbags have formed the bulk of total sales - booking 60 per cent compared with wallets’ 30 per cent for CY21. It is backed by HDPartners, which is also known for investing in Zimmerman.
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