Finfluencers offered licensing lifeline after crackdown

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ASX-listed investment information firm Equity Story will open its financial services licence to select social media influencers to stop them quitting financial advice.

went further, arguing that they could not even discuss their own investment portfolios online without a licence. Other accounts analysed by theBut Equity Story chief executive Trent McGraw said he hoped some popular commentators might consider becoming licensed to give advice rather than turning their backs on thousands of followers in need of financial guidance.“Education has become so important because there are so many people entering the market with no idea what to do,” Mr McGraw said.

and regular guest on money-themed television shows, as the first of what it hopes will become a thriving stable of authorised representatives operating under its licence.Although he does not identify as a finfluencer, Mr Walker said he was eager to expand his content from journalism to “general financial advice” so he could again give stock and fund tips to subscribers and readers.

Having spent the past few years focusing on arts and business journalism, with a focus on investing, Mr Walker said he had now decided that he wanted to help solve the social problem of a lack of access to advice.About 10 per cent of the population receives professional financial advice, down from almost 14 per cent in 2018. The median price of advice has rocketed 40 per cent to more than $3500 a year over that period.

“The time is right. I didn’t want to launch a stock recommendation business at the end of a multi-year bull cycle, but now investors are preparing for the next seven to 10-year cycle.

Source: News Formal (newsformal.com)

 

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