The federal government has engaged a regulatory advisory business to help it decide whether to implement a total ban on gambling advertising, almost one year after a bipartisan inquiry into online gambling harm recommended the measure.
Much of the sporting, gambling and media industry had been anticipating a decision from the government in the coming weeks, but the new bout of consultation has now pushed back these expectations. Multiple media and sports executives, who spoke to this masthead on the condition of anonymity, said they believed the government has finally realised the level of difficulty in implementing a ban on online media such as YouTube, Spotify and Meta, which are three of the main ways young people consume gambling content.
Online gambling ads are governed by the self-regulatory codes of practice developed by the Australian Association of National Advertisers. Its wagering code means platforms should prohibit content that targets children or suggests they participate in gambling, exaggerate the likelihood of success, or connect gambling and alcohol.
Source: News Formal (newsformal.com)
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