Sydney-born fashion brand Sir, whose dresses and tops have been worn by the likes of Kendall Jenner and Emily Ratajkowski, has tapped Ironside Capital to find investors willing to bankroll new brick-and-mortar stores.Supplied.
Sir was founded by friends Nikki Campbell and Sophie Coote, who wanted to sell minimalist essentials to women with a resort-wear twist. It now sells everything from $100 tank tops to $750 coats. It has also added a men’s line, earned editorial credits in Vogue, BAZAAR and other fashion rags, and landed its clothing on celebrities’ torsos.
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