Eyewear brand Oscar Wylee fined $3.5 million for making false claims

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Oscar Wylee has been fined $3.5 million for making false claims in its 'buy a pair, give a pair' campaign. 9News

"At the same time, Oscar Wylee deprived disadvantaged people in need of the benefits it promised in its advertising," Ms Rickard said.

No further donations or support were provided to Rose Charities after this time, despite Oscar Wylee continuing to claim an affiliation with the charity until late 2018. "It built its reputation by engaging in the contravening conduct, appealing to socially-conscious consumers who wanted to support charitable causes through their purchasing behaviour. Its conduct was a betrayal of that promise."

 

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