But a company that dusted-off the once wildly successful product is now itself being frantically swapped, traded and sold, after becoming the unlikely subject of a battle involving some of the most high-profile names in corporate investing.
Continuing the early growth however was harder than the company and its shareholders expected, says Yowie's chairman Louis Carroll. They company has run at a loss for the past six years and its shares have plunged to 7¢.Shareholders are understandably disappointed with the performance of this business."Unfortunately, unrealistic expectations were set early in the businesses life about the extent to which its very fast, early success could be repeated and extended.
Bolton shot to public attention in 2009 when, aged just 26, he mounted an audacious $4.5 million raid on Macquarie's toll road project BrisConnection.The Australian Securities and Investments Commission later banned him from serving as a company director for three years over his involvement in 13 separate companies which all collapsed, leaving combined debts of $25 million.
But Carroll says the offer is "ridiculous" because it is worth less than even the company's cash backing, essentially valuing the ongoing Yowie business in negative terms. Adding to the drama, Wilson acquired more Yowie shares when Keybridge launched its Yowie takeover in March.
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