Dun, Dun Duuun! Where did pop culture’s most dramatic sound come from?

and a solid place in internet history. Yet though many of us are familiar with the sound, no one seems to know exactly where it came from. Try to Google it and … dun, dun, duuun! Its origins are a mystery.

“One of the challenges of radio – and it’s the same now as it was 100 years ago – is how do you hook the listener?” says Richard Hand, a media professor at the University of East Anglia and author of Terror on the Air! Horrorin America, 1931-1952. Alongside orchestral stings, sound effects such as clock chimes, claps of thunder, and whistling wind were used to grab the audience’s attention in the early days of radio, as the medium has always invited multitasking.

Suspense, an American horror show broadcast on CBS Radio between 1942 and 1962, was filled to the brim with sound effects and dramatic stings. Just over three minutes into, a three-beat sting lingers on its last note when a man discovers his wife is potentially an undead poisoner. But it’s difficult to pinpoint the very first on-air dun dun duuun, and it’s likely the musical phrase predates the radio. Hand says the medium tended to adopt already popular tropes to entice listeners.

, Duprez mocks melodramas by telling a story and rebutting the incongruous sounds that play between the action .

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