Dove soap maker Unilever to remove word 'normal' from beauty products

Dove soap maker Unilever will remove the word "normal" from its beauty and personal care products, as well as stop digitally altering images of models used in its advertising, in a push to be more inclusive.More than 100 Unilever brands will have the word "normal" removedThe move from the London-based company, which is one of the top advertisers in the world, comes as it tries to move beyond the backlash it has faced for some of its advertising campaigns.

Unilever was pushed to rename its top-selling skin-lightening brand in India from Fair & Lovely to Glow & Lovely last year after facing consumer anger over negatively stereotyping darker skin tones., which showed a black woman removing her top to reveal a white woman.More recently, Unilever was forced to pull all its TRESemme hair care products from South African retail stores for 10 days after a backlash over an ad.

"We know that removing 'normal' alone will not fix the problem, but we believe it is an important step towards a more inclusive definition of beauty," Sunny Jain, president of Unilever's beauty and personal care division, said.

Unilever said a poll it conducted of about 10,000 people globally showed that more than half the respondents felt using "normal" to describe hair or skin made people feel excluded, while 70 per cent said using the word in advertising had a negative impact. The company also said it would stop digitally altering the body shape, size, proportion and skin tones of models it used in its advertisements, or those of its paid influencers across all its brands, a move that started with the Dove brand in 2018.

That is truly not normal.

Please hear our voice, it is a long time no offshore applicant is invited. We tried hard to collect our points according to Aus. Immigration plan. start_invitation_rounds_for_offshore_skilled_engineers_189_190_491 AlexHawkeMP ScottMorrisonMP 7newsAustralia dlpaustralia

Please make it stop.

How about they stop using plan oil too

Awesome! I hate it when people say my XXXL body is not 'normal'.

I wish they'd just do it without fanfare

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