Donald Trump has flipped the power relationship with Rupert Murdoch

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The ex-president is so popular among viewers that Fox News will be compelled to promote him, despite a falling out with the network’s proprietor.

For Rupert Murdoch, it almost certainly wasn’t love at first sight. When Donald Trump became an acquaintance, probably in New York and probably in the early 1980s, the shameless, publicity-hungry property developer was keen, like his fellow wannabe celebrities, to be covered in Murdoch’sTrump’s business reputation was already far from pristine. He and his businesses would eventually be party to a total of more than 4000 legal actions, exceeding all other leading property developers combined.

Despite his complaints, Trump was receiving much more coverage than other Republican candidates on Fox News. He and Ailes were in close touch throughout the primaries, and the network fell loyally in behind Trump’s candidacy once it was clear he was going to be the Republican nominee.Even up to the election, according to Wolff and other observers, the relationship was unequal. At his post-victory party, Trump “was on tenterhooks waiting for Murdoch,” writes Wolff.

Trump’s elevation to the presidency created a unique relationship with Fox News. In Wolff’s words, “The Trump White House was a Fox White House.” Researching his bookInitially the Fox-White House relationship was one of mutual convenience, possibly containing some degree of personal admiration. Murdoch and Trump, who were in frequent phone contact, each put their own gloss on it.

In 2020, with Murdoch now living in semi-isolation in England to minimise his risk of catching COVID-19, the telephone relationship all but ceased. When Trump played down the risks of the pandemic, Stelter writes, Murdoch warned him to take it seriously: “You better be careful, it’s a big deal.”Fox supported Trump strongly in the 2020 election, but the relationship was on a downward trajectory.

But Murdoch found that divorcing Trump was much more difficult for Fox News than his own divorce from Jerry Hall. Trump’s continuing court cases and his pre-eminence in Republican politics made it impossible for Fox to treat him as a non-person.

 

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