Japan’s faltering campaign to raise its birthrate has gone analogue, with authorities in a southwestern city encouraging potential suitors to put pen to paper and wait patiently for a reply rather than simply swiping right.
About 450 people have signed up so far – more than double the city’s initial estimate – with about 70% in their 20s or 30s. “It’s less about how good your penmanship is and more the fact that you write every single character sincerely and with care, thinking deeply about the person you’re writing to. That’s what makes letters so powerful.”
People who have been paired can send and receive up to five letters without divulging their name or address, according to the Mainichi Shimbun. If they wish to meet, the consulting firm provides them with the contact details. After that they are left to their own devices, the newspaper said.
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