Do you recognise this man? He has 300 million die-hard fans but isn’t famous

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MrBeast created possibly the single largest mass truancy event in Australian history this week, and yet you probably haven’t even heard of him.

Perhaps the single largest mass-truancy event in Australian history took place in front of the Sydney Opera House on Wednesday, when thousands of school-aged kids gathered to see MrBeast in the flesh.

Which leads me to ask what must surely seem like an absurd question: is MrBeast famous? And to venture an even more absurd answer: not really, no. At least, not in the full sense of what “fame” traditionally connotes. I don’t mean this as a slight. It doesn’t remotely diminish MrBeast’s achievements.

In MrBeast’s case, people know him because their YouTube algorithm funnels them to him. This isn’t an accident. MrBeast revealed as much when he toldof “a five-year point in my life where I was just relentlessly, unhealthily obsessed with studying virality, studying the YouTube algorithm”.

 

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