Under the mandatory code of conduct, technology giants Google and Facebook would be required to negotiate with Australian media companies over payment for news content and notify them of algorithm changes.
It followed a direction from the Morrison Government, in December 2019, to facilitate the development of voluntary codes to address bargaining power imbalances between digital platforms and news media businesses.The development of a code of conduct is part of the government's response to the ACCC's Digital Platforms Inquiry final report to promote competition, enhance consumer protection and support a sustainable Australian media landscape in the digital age.
"What we've sought to do is create a level playing field to ensure a fair go for Australian news media businesses and that when they generate original content, they are fairly paid for it," Mr Frydenberg said in July. "We want Google and Facebook to continue to provide these services to the Australian community which are so much loved and used by Australians. But we want it to be on our terms.
"We want it to be in accordance with our law and we want it to be fair, and that is what has motivated us with this mandatory code."
2 bad this means nothing these days.
Mainstream media are just trying to cash in on free platforms as nobody bothers to watch them lol
Imagine having to pay someone who decides to use your free to use platform for everything they post.
why does facebook have to pay for news that someone posts on FB? if i have something to say will facebook pay me if i make a post thats news?
9NewsMelb Say goodbye to Twitter news
Yaay now I'll have to use Bing!
9NewsPerth I’ve said it before, but if Facebook had any brains, they’d start their own news network, and won’t have to pay revenue to anyone ...
LMAO- once again, big $profit$ business, low importance gets the immediate access and right of passage- but the important issues like Domestic Violence, rape and homelessness - Oh crickets nothing
Things happen fast when looking after your mates 🤔
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