DeSantis and Pence lead Republican wave – of presidential campaign books

Matt Dallek, a professor of political management at George Washington University, said: “These books serve as a way to generate free media and a way to put one’s name and platform, to an extent that it exists, in the eyes of voters you’re looking to reach.

“It gives TV producers a hook. And so even though most of these books are, to be generous, pablum – filled with aphorisms and cliché – from the perspective of the candidate, it allows them to get their story out there, to put themselves before the public and to take a free media ride.” In short, these are not works of great literature, or even the sort of thing the great essayist Christopher Hitchensvia “the junky energy that scotch can provide, and the intense short-term concentration that nicotine can help supply … crouched over a book or keyboard [in] mingled reverie and alertness”.

It’s hard to picture evangelical hero Pence or culture warrior DeSantis like that, hunched over a desk, hammering out passages of memoir and policy to meet a publishing deadline. But perhaps their ghostwriters did.Thethis week of DeSantis’s book – The Courage to Be Free: Florida’s Blueprint for America’s Renewal – made the biggest splash. After all, the governor who won re-election in a landslide and declared his state “where woke goes to die” is Trump’s only serious polling rival.

DeSantis has released a campaign book before, namely Dreams From Our Founding Fathers: First Principles in the Age of Obama, published in 2011 when he was aiming for Congress. According to his publisher, HarperCollins, the Ivy League-educated ex-navy lawyer will now offer “a first-hand account from the blue-collar boy who grew up to take on Disney and Dr Fauci”. True to DeSantis’s success in pursuing distinctly Trumpist policies, the announcement was replete with such culture-war themes.

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