The world's largest sports retailer, Decathlon, has flagged a slower rollout of physical stores in Australia as it seeks to capitalise on a growing consumer preference for shopping online.and outdoor gear spanning clothing and swimwear though to bicycles, tents and sleeping bags from its big-box stores.James Brickwood
Today about 8 per cent of Decathlon's local sales are online, which is roughly in line with the overall retail market. But Mr Robinet said he expected it will grow to more than 20 per cent over the next five years.Olivier Robinet Decathlon would still likely open around 35 stores in Australia by 2026, as outlined when it first launched, but that would be balanced with online demand.
The company would not reveal its local sales figures, but but Mr Robinet said the brand was being well received by sport-mad Australians who did not want to pay high prices for branded equipment by Nike or Adidas.For that reason, he said he did not see Decathlon as a direct competitor to the market's biggest player, Rebel Sport, owned by the ASX-listed Super Retail Group.
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