Curtain call: States battle for musical premieres

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Curtain call: States battle for musical premieres | carawaters

with a host of ministers in attendance and the State Library booked for the musical’s opening night after party.

“In Sydney there’s an opportunity to work with Destination NSW and to take the money offered to support a premiere of an event, but it doesn’t remove the opportunity then to come to Melbourne and still play to large audiences which might not necessarily be the case the other way around,” he said. “We do have a loyal and enthusiastic audience for events in general and sometimes, in a theatre sense, it can be disadvantageous.

“The reality is that the city that hosts the premiere I think typically gets the additional benefit and that is why governments pursue them so vigorously,” she said. “Otherwise why would you?”Pavlovic said Australia was unique in the way the states were “incredibly entrepreneurial” in competing to attract shows.

“The bigger theatre pieces, commercial pieces, they have to operate across the eastern seaboard,” she said. “Melbourne historically has always been a very strong market for theatre and musical theatre and there’s a very well established theatre going audience down here,” Richardson said.producer John Frost said a major issue was getting a slot in a theatre as to where shows could be staged.

 

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carawaters It makes no difference to us, we can wait until the musical arrives in our city.

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