The European Union is trying to take the fizz out of Australia’s $200 million prosecco market by taking the name from the country’s favourite affordable bubbly.
“We were sold this grape variety as prosecco, and that’s what we’re sticking by,” said Katherine Brown, whose family winery Brown Brothers has been making prosecco for 15 years. In 2009, Italy changed the prosecco grape variety name to glera, and expanded the prosecco region to include a town by the same name, the head of peak body Australian Grape and Wine Lee McLean said.
“Australia’s position remains that we should continue to respect the terms of the existing Australia-EU Wine Agreement, which includes continued use by industry of grape variety names including prosecco,” the spokesperson said. “Prosecco is not a wine that you need to analyse, it’s not one that you need to take seriously. You can have fun with it,” she said.
rachelclun Just call it Australian Prozeca
rachelclun If their sparkling white wine identifies as Prosecco then it is right!?
rachelclun Prosecco, by any other name, would still taste terrible.
rachelclun Grog by any other name....is still grog.
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