Career leap pays off for Aussie who now owns a New York brand agency

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Geelong-born Visnja Brdar had talent, confidence and itchy feet. Now her clients include some of the world’s most recognisable brands.

“I showed him my work and immediately he had a project for me.” That led to a handmade limited-edition book, then handmade invitations for Newson’s firstsolo show. All the while dossing down in a room attached to his studio in the Marais.

And so, she sent her portfolio to the world’s most acclaimed creative director of the day : New York-based Frenchman Fabien Baron, who had done a widely lauded redesign of the Americanbook at the same time as creating now-iconic advertising for Calvin Klein, Donna Karan and New York department store Barneys.

“It seems surreal, looking at that decade from 1989 to 1999,” she says during a recent Melbourne visit. “From Swinburne to BaronThat decade formed Brdar’s way of being in the world; dynamic, intuitive, agile but also fierce; intellectually restless. In Baron, she found a designer of “aesthetic alignment”.

 

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