Cadillac back on the map with EVs and an eye on Australia

In the 1950s and early ’60s, the Cadillac was the biggest luxury car on the road and, to some, the best. Sure, the technology and build quality was often behind Europe’s finest, despite the slogan: “The standard of the world.” Yet no other machine was name-checked in songs or featured in movies as often as the be-finned, over-the-top American icon.

At Monterey Car Week, in the US in August, Cadillac showed its Celestiq “concept” in public for the first time. The unofficial word is that this new flagship will be on sale by 2025 and will look very much like the show car. Camouflaged prototypes have been spotted on test, and the lines look little changed.The Celestiq is pure EV,

What Taka and his young, international team have produced is something distinctively Cadillac but without obvious retro touches. For example, the most famous Caddies had tail fins. Taka says this “signature” is there in a virtual way, with the side lighting reflecting on the bodywork to bring those tail fins to mind.

“I think a lot of the locals here [in Detroit] would think the Cadillac is maybe an older car,” says Taka, “and they’re more into the new German cars. But we see it differently: being big is not bad, you know, that’s American. And being bold, that’s American too.. They would buy a Cadillac because it looks American and still has the distinctiveness of that character.”

The tricks with light go beyond the virtual fins. There’s a smart glass ceiling that allows different illumination levels for each occupant, and an LED light show that circles the vehicle when it is unlocked.The interior features five large interactive screens and “electronic digital blinds”, a new technology that apparently allows any passenger to watch a video without it being visible to other passengers or the driver.

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