Brainwashed: A New History of Thought Control by Daniel Pick review

‘A vacuum-sealed system’ … an idealised 1950s suburban scene.t the end of the Korean war in 1953, 21 American former prisoners of war chose to settle in the People’s Republic of China rather than return to the Land of the Free. The US government reacted with astonished horror at the way that these unfortunate dupes had been “brainwashed” – a term adapted by western journalists just three years earlier from the original Chinese – by their jailers.

Sign up to our Inside Saturday newsletter for an exclusive behind the scenes look at the making of the magazine’s biggest features, as well as a curated list of our weekly highlights. One of the reasons the US government was so quick to accuse the communist bloc of brainwashing was a sneaking awareness that it was doing something similar to its own population. By the early 1960s a template of the “American dream” had emerged, consisting of a corporate job for him, a kitchen bristling with mod cons for her, and a college education for their sporty children. Even the dog appeared to have been picked from a mail-order catalogue.

One of those ways, ironically, was the harvesting of insights from psychoanalysis and its associated discipline of psychology. The pioneer here was Edward Bernays, Sigmund Freud’s nephew, who had emigrated with his family to the US at the end of the 19th century and virtually invented the public relations industry between the wars. Using his knowledge of how the human mind worked, Bernays hired himself out to corporate America to help it sell everything from cigarettes to disposable paper cups.

. “bad actors in sharp suits” Has education about dark triad personality traits improved since then? .

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