have learnt that New Zealand digital gurus Sean Topham and Ben Guerin – whose efforts in Australia saw the Liberals outclass Labor online – have been signed up to work for the Tories.Moving Guerin, 24 and Topham, 28 into campaign headquarters as creative consultants coincides with their agency establishing itself in London and rebranding from Topham Guerin to TG.
Luke Springthorpe, who runs the internal Tory pressure group Conservative Progress, said members had already noticed a huge change in the party's online messaging compared with the lacklustre efforts under former prime minister Theresa May. "There's absolutely no doubt at all that it's playing incredibly well with the Conservative base on social media and based on the increase in content being shared, they're proud to be associated with his message"."TG have a way of telling compelling stories through video that really engages people online," said one Liberal campaign insider.
latikambourke these guys?
latikambourke Shock win? Well...I guess Bill was shocked......So to all labor supporters. But....that’s not a lot of voters 🤣🤣
latikambourke What other memes did they 'craft'?
latikambourke They'll fit right in Kiwis eat roots shoots and leaves.
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