‘Birth is just a snapshot’: Why boutique post-natal services are on the rise

Larissa Leone struggled with postpartum depression and anxiety following the birth of her daughter almost a decade ago. Despite being a successful business owner and “having everything in check”, she says “having a child really knocked me for a six”.

She founded Juno, a clinic of maternal and infant health specialists in the inner Melbourne suburb of Richmond last year, to fill this gap. Taking a holistic approach, the Juno team includes GPs trained in women’s health alongside integrative and allied health practitioners.“What I often see is that despite the best intentions, families fall through the grain because they’re not getting timely support with their queries.

Spurred by this experience, Hannam launched Nurtured in 2022, a medical clinic in Sydney’s inner west that specialises in perinatal care. Post-natal services they provide include infant feeding, sleep and maternal mental health. There have been a few experimentations with this model in Australia, including a now defunct luxury retreat in Sydney launched byLeone’s hope for Homb is that it functions preventatively and not as a last resort for burnt out new mothers. She’s concerned about the rising incidence of post-natal anxiety and depression in Australia and worries that “we’re almost at a point where we’re normalising severe mental health and exhaustion as just part of giving birth”.

“I’ve always been extremely career-driven. I’m very much a perfectionist and goal oriented. So for me, having children and not having any structure or control over how and what was going to happen was extremely challenging,” Nethery says. “My ultimate goal is to make this an accessible service for all, and to be able to do that, I’m going to prove this model works in a luxury market and show the impact it can have on people’s lives.”Keshia Hutchens and Ariel Bryant met towards the end of Melbourne’s lockdowns and bonded over the fact they were both having their third child. “We really felt that as third time mums, it didn’t necessarily get any easier even though we’d been through postpartum before,” Hutchens says.

Ashton Wynn, a buyer at online parenting and baby site The Memo and first time mum, says From Day One has been a vital support network given her and her partner’s families live interstate. “It has given me the confidence boost I was lacking from not having my ‘village’ close by.”

Source: Holiday News (holidaynews.net)

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