Aussie sports see NFTs as a new source of revenue

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Marvel Stadium will host a Blockchain Australia event next Wednesday where the AFL, Cricket Australia, the NBL and Tennis Australia will discuss NFT strategies.

Collecting sports memorabilia used to involve stuffing trading cards into plastic sleeves in a folder, or hanging a signed cricket bat in a frame in the pool room. But sporting mementos are going digital.

LeBron James from the LA Lakers drives to the basket against the Chicago Bulls. On the NBA Top Shots marketplace, an NFT of a 2019 James dunk sold for $US387,000.Waves of NFTs are being released to give fans access to sports stars and exclusive events, while creating new collectables and digital memorabilia. Sports are also thinking about entirely new way to engage fans; some European football clubs are using them to include supporters in governance decisions.

NBL commissioner Jeremy Loeliger. “I think you are going to see a huge amount of innovation in terms of what NFTs can unlock.”“I think sports will use collectables as a relatively simple first step to dip their toes and understand the technology. Then I think you will see innovative, entrepreneurial sporting teams and rights holders start to flesh out a compelling strategy for what the technology can unlock in the longer term.”Basketball has been a trailblazer.

One of the holders of the tennis NFTs was Greg Oakford, a consultant. He said it “enhanced the spectator experience all around the world” and was a fun game to participate in. He also reckons the NFT representing the spot where Ash Barty’s winning shot landed to take the women’s title could become valuable in its own right.

Source: Digital Coin News (digitalcoinnews.net)

 

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