As punters spend big on artists like Taylor Swift, live music venue Mo's Desert Clubhouse gets creative

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Music Industry,Cost Of Living,Taylor Swift

Alcohol spending has halved while operational costs have tripled at Christian Tryhorn's Gold Coast venue. He says the industry has to get innovative to stay afloat.

Live music venues have endured the challenges of the pandemic only to be dealt with cost of living pressures and waning patronage.Music industry body APRA AMCOS is calling for tax breaks for live music venues to ensure the industry survives.

The 250-person venue hosts five live music events a week, but Mr Tryhorn said that wasn't enough to cover the increased costs and keep their dream alive."I'm working like a maniac," he said. While many in the industry are worried about the impact of the larger events being cancelled, some operators are optimistic.

She said while live music is the venue's core business — having attracted artists including The Cat Empire, Grinspoon and Vera Blue in the last two years — due to increased costs "we've had to diversify and not rely on live music". Mr Tryhorn said the uncertain future of small music venues had him gravely concerned for artists' longevity.

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