Apple rivals add tricks and treats to compete in noisy earbud space

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Caught between the dominant Apple and a number of emerging budget brands, the likes of Sony and LG are coming up with new tricks to compete.

, brands are pulling out all the stops to attract switchers and upgraders with a range of new gimmicks and features.LG’s latest earbuds, the Tone Free FP9A, have excellent sound, decent noise cancelling and long batteries. But where they go a step further is in the included charging case, which has a few unique tricks designed to tackle some common in-earbud complaints; hygiene, and compatibility with non-Bluetooth devices.

More practical is the included USB-C to 3.5 mm cable, which lets you connect the charging case to any old-fashioned headphone jack and send sound wirelessly from there to your buds. Wired headphone connections may be obsolete on most smartphones, you still find them on exercise equipment, in-flight entertainment systems, public PCs and hi-fi gear. Or you might like to extend your Bluetooth buds to retro tech like old laptops or iPods, which these buds do well.

 

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