Apple will “collect data over time in order to understand how everyday sound exposure can impact hearing”, in partnership with the University of Michigan.
Their announcement noted that the study data will be shared with the World Health Organisation as a contribution to the organisation’s Make Listening Safe initiative.Partnering with Brigham and Women’s Hospital and the American Heart Association, Apple will conduct a study of how heart rate and how mobile a person is can relate to hospitalisations, falls, heart health and quality of life.The goal is to promote healthy movement and better heart health.
The studies are part of a continued push by the company to make waves in the health and medical realms. Dozens of doctors, engineers and scientists have been hired for Apple’s health team over the past five years, and in a, Apple CEO Tim Cook said that he expected the company’s health-related work to become its lasting legacy and “greatest contribution to mankind.”
These forays into healthcare follow the Apple Heart Study, conducted in partnership with Stanford University researchers and enrolling more than 400 000 participants. The results of the study, unveiled earlier this year, were so encouraging that it pushed executives to launch the new research, said Dr Desai.
It may also signal Apple’s product areas, though this is likely to depend on whether wearable devices like the Apple Watch can be used as meaningful tools for patient monitoring.
StonkusMaximus Not available in Australia though
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