Airbnb recreates house from Up, launches series of iconic film stays

The sleek mansion in the hills overlooking Las Vegas could have been featured on MTV’s. But the highlight of Aubrey Garza’s weekend stay there wasn’t the palatial rooms or the marble fireplace. It was meeting her Airbnb host: Christina Aguilera.“It just felt like a dream,” Garza, 26, said. When she was growing up, her bedroom was decorated with posters of the pop star. Garza had nabbed one of the “once-in-a-lifetime” promotional stays that Airbnb has occasionally listed in recent years.

At a news conference in Los Angeles on Wednesday, Brian Chesky, Airbnb’s chief executive, introduced the inaugural slate of Icons listings., the 2009 animated Pixar film, balloons and all. With the help of a giant crane, the house will be suspended high in the air over the New Mexico desert.Asked whether the house, which does not appear to be connected to the ground by pipes or wiring, had plumbing and electricity, the company said it was “fully functional.

He pointed to the success of Airbnb’s collaboration with Mattel over the summer, which brought the Malibu DreamHouse to life ahead of the release of the blockbuster“I think what they’ve seen is that these prior Icons have become cultural sensations, quite literally,” Chesky said in a phone interview.

For Airbnb, the payoff of such listings is in maintaining relevance and simultaneously generating a reliable stream of positive attention that can help counter the negative press reports it has faced over hidden costs, hidden cameras and the disruptive effects that short-term rentals can have on communities.Sean Hennessy, an associate professor at the Jonathan M.

Source: Entertainment Trends (entertainmenttrends.net)

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