It is important for small businesses to be loud in times of the global recession that is widely seen as inevitable this year. 📈 recession
Sibbald says the fact remains that out of sight leads to being out of mind. “To understand why being loud in the face of recession is so important, a good place for organisations to start is to think about the very customers they should be talking to.”
“All around the globe, people are asking themselves these questions. And as the recession bites, those questions will become more and more common and affect an increasing number of businesses. The best way to ensure that your business is not among those facing the consumer cull is to keep working on the relationship you have with your customers.”
He points out that when times are tough, it is natural that your sales will be down but this means you have to work harder to get back to where you were.
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