He's the subject of Hulu's latest true crime series, Welcome to Chippendales.
Content warning: This article contains references to murder that some may find upsetting. Reader discretion is advised."Steve" Banerjee, the real-life owner of the male stripping franchise. In the 1970s and '80s, Steve went from a gas station clerk to an overnight success when he decided to make his own failing business into an exotic male dance show for women.
After a few years, he hired Nick DeNoia to help him give the show new life. DeNoia ultimately transformed Chippendales into an extravagant production, and according to , he began publicly taking credit for what would become a multi-million dollar business. Banerjee and DeNoia were constantly fighting over money and control of Chippendales, which became a battle that DeNoia ultimately won.host Dan Peterson said that "Nick wrote on a napkin that he has the right to take Chippendales on the road and own it in perpetuity. Steve signed it and [gave] away the most profitable part of the business because he did not know what perpetuity meant.
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