'What is User Activation and How Eyelet Can Increase it' by johndemian saas digitalmarketing
measures the moment when your user reaches a critical point in your app, or as we call it. It could be the moment he adds his credit card information when he invites a team member to the app or starts using a particular feature from your SaaS.is when the user gets activated and starts using the app on a regular basis. It’s subtle, but the difference is very important between the two.
A lot of SaaS products are like that. They are often very complex with convoluted onboarding processes that stop most users in their tracks. The worst part is that, that sour experience happens more often than you think and before you leave that comment saying that that’s not the case, I urge you to do a little experiment. Check out your analytics and filter out people that signed up for your service, clicked on 3 to 5 items and then never came back.Not convinced? Let’s switch seats. I’m sure you’ve been in a position where you had to solve a quick issue and looked at a solution online.
And if you look at that statement from the opposite side, not delivering that “aha moment” in time will make you lose that signup for good.
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