Trader Joe’s mini canvas tote is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype.
AAA Activates ‘Tow to Go’ program to keep impaired drivers from pressing their luck this St. Patrick’s Day weekendA Trader Joe's mini tote bag is shown in Round Top, N.Y., on Saturday, March 2, 2024. The bag is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype. –
Videos shared on social media show crowds of customers visiting Trader Joe’s stores hoping to get their hands on one of the highly-coveted mini totes. Beyond the checkout line, TikTokers have gained tens of thousands of views for sharing and customizing their bags with detail paint, buttons, and embroidery designs.
While Trader Joe’s is no stranger to having its products go viral, the Monrovia, California-based grocery chain also said it does not condone the reselling its products — with Rohde stressing that “our customers, in our stores, are our focus." “We as humans seem to hoard things that social media makes us think is desirable or important,” Jay Zagorsky, a clinical associate professor at Boston University’s Questrom School of Business, told The Associated Press via email. He added that such bulk buying — whether it’s Trader Joe’s mini totes or COVID-era toilet paper — can also help consumers feel more secure, as future availability may be uncertain.
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