TikTok Star Nagma Mirajkar Opens Up About The Exhilaration And Fragility Of Being An Online Superstar

HAIR AND MAKE-UP: JEAN-CLAUDE BIGUINE, INDIA.A group of some seven or eight patient young TikTokers surround Nagma Mirajkar. She smiles for a selfie, then does a fun pose. Tosses her hair for the next. She patiently gets through all the photos. We’re at the resurrected Razzberry Rhinoceros — or simply Razz — in Mumbai, a club located inside Juhu Hotel.

In a nutshell: TikTok is outrageous, fascinating, bizarre, comical, ridiculous, controversial, electrifying, sensational. It’s a truly modern mode of entertainment; a new world order. It was in January 2017, when she’d been on the app for a year or so, that a video of hers got listed on Musical.ly’s featured section. “It was my first featured video, and it was a huge thing for me. I assume that their team saw a few people from India who were regularly active and thought, ‘Let’s give them a push because they’re talented’,” she recalls. At the time, she used to put up dance videos as well as lip-syncs of popular Bollywood dialogues and songs.

She has had stars like Varun Dhawan and Alia Bhatt make cameos in her videos and done endorsements and campaigns for several high-profile FMCG brands. She has also worked with American Tourister, Pepsi and Colgate. Sharma points out that TikTok often ends up being the very first content creation platform for a lot of new internet users in India, and this makes it a natural hunting ground for advertisers.

On April 3 this year, the Madras High Court ordered that TikTok be removed from app stores over concerns regarding, among others, pornography in India. TikTok had to pay a massive fine in the US for violating the privacy of children and was also banned last year in Indonesia — though the ban was lifted within a week — due to the app’s negative influence on young people.

In light of the Indian government’s ban on the social media app, revisit his profile on Nagma Mirajkar, who shot to internet fame during its early days.

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