The 25 fastest-growing DTC brands in Q2, according to traffic growth - Business Insider

7/13/2020 4:06:00 PM

EXCLUSIVE: Here are the 25 fastest-growing DTC brands for Q2, according to growth in digital traffic

EXCLUSIVE: Here are the 25 fastest-growing DTC brands for Q2, according to growth in digital traffic

Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.

for Q1.Now, with the initial wave of the pandemic in the past, the features that have been defining success in the DTC landscape are changing. In general, the rise of e-commerce in the last few months has been overall beneficial for digitally native and DTC brands, according to SimilarWeb. 

"Historically, less than 10% of consumer brands and manufacturers sold products directly through their own DTC site," CEO of retail technology company Stackline Michael Lagoni said in a statement to Business Insider. "Now, in 18 months, the ratio will be completely flipped and the vast majority of brands will be operating a direct-to-consumer platform of their own." 

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report for Q1.cannabis media startup, raised $7 million to create the "premium lifestyle and media brand" for cannabis consumers around the globe.AP Photo/Jenny Kane Wayfair on Friday rejected a conspiracy theory involving sex-trafficking allegations and expensive cabinets listed on its website.raised its $20 million Series A from investors including Index Ventures and buzzy fintech Stripe.

Now, with the initial wave of the pandemic in the past, the features that have been defining success in the DTC landscape are changing. In general, the rise of e-commerce in the last few months has been overall beneficial for digitally native and DTC brands, according to SimilarWeb. But after a series of layoffs and business pivots, as well as a failed takeover attempt, Civilized has let go of all of its staff and suspended operations.  "Historically, less than 10% of consumer brands and manufacturers sold products directly through their own DTC site," CEO of retail technology company Stackline Michael Lagoni said in a statement to Business Insider. "The products in question are industrial grade cabinets that are accurately priced. "Now, in 18 months, the ratio will be completely flipped and the vast majority of brands will be operating a direct-to-consumer platform of their own. For more stories like this, sign up for our Cultivated newsletter ."  SimilarWeb's results for Q2 represent a pathway toward recovery and highlight how effective marketing and personalization can boost growth for DTC companies in a variety of categories, according to SimilarWeb's retail industry consultant Jamie Drayton. They'll discuss how Holland came up with the idea for Fast, how to build a pitch deck, and what it takes to win over investors.

This quarter's top-performing brands, which represent apparel, food, beverage, furniture, and home improvement sectors, generally display an ability to target in-demand markets within specific products, according to Drayton. He had just with the comedian Chelsea Handler at Van Nuys Airport in Los Angeles, a popular spot for celebrities and wealthy executives. Social-media users speculated that the cabinets in question were missing children who could be purchased through Wayfair's website. Additionally, many of the brands show a commitment to ethically-sourced materials, sustainability, and social justice — factors that are becoming more important to the shoppers of today, especially among Gen Z.  Among the 25 brands included in the new report, four — Youth to the People, New Age Beverages, CUUP, and FringeSport — have achieved outstanding traffic growth for the second quarter in a row. Canada had just legalized cannabis, and the excitement was palpable. "Coronavirus continues to be a driving force in smaller brands' ability to grow at the expense of established brands, but it is not the sole reason," Drayton said in the report.99. "To continue growing, D2C brands need to consider a wide range of variables, from developing personalized offerings to adopting a social justice stance, and more. The company attracted a slew of writers and videographers who wanted to document what many viewed as one of the greatest social and policy transformations of the 21st century.

" Like SimilarWeb's report for Q1, brands had to be seeing at least 10,000 monthly visits to its site and demonstrate strengths in social and financial performance to be eligible for placement on the list. To rank the brands, SimilarWeb found which brands on the Interactive Advertising Bureau's (IAB) most recent "250 Direct Brands to Watch" list showed the highest quarter-over-quarter traffic growth. By spring 2018, former employees said the company had even taken steps to go public and touted its ability to reach over 2 million people per month. After the post picked up steam on social media, the cabinet listings suddenly disappeared from Wayfair's website. From Cubcoats to Mented Cosmetics, here are the 25 fastest growing DTC brands of Q2, according to SimilarWeb data. 25. By December 2, Civilized had laid off all of its employees and suspended operations after the startup ran out of runway. Atoms Average monthly visits to site: 141,521 . "There is, of course, no truth to these claims," a Wayfair spokesperson said in a statement to Business Insider.