EXCLUSIVE: Here are the 25 fastest-growing DTC brands for Q2, according to growth in digital traffic
Now, with the initial wave of the pandemic in the past, the features that have been defining success in the DTC landscape are changing. In general, the rise of e-commerce in the last few months has been overall beneficial for digitally native and DTC brands, according to SimilarWeb.
SimilarWeb's results for Q2 represent a pathway toward recovery and highlight how effective marketing and personalization can boost growth for DTC companies in a variety of categories, according to SimilarWeb's retail industry consultant Jamie Drayton. This quarter's top-performing brands, which represent apparel, food, beverage, furniture, and home improvement sectors, generally display an ability to target in-demand markets within specific products, according to Drayton.
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