Super Bowl Sunday drives sales for pizza and chicken wing chains, two of the big winners of the pandemic.
. And Wingstop, which was already outpacing the rest of the industry's sales growth before the crisis, reported that its same-store sales soared 25% in the third quarter.
Church's Chicken, which serves chicken tenders and boneless wings, launched its Texas Tenders 'N Shrimp meal in time for the Super Bowl this year to capitalize on that demand. The menu item was created to appeal to customers who observe Lent, which doesn't start until Feb. 17.
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