Social-media star 'Jerry Gogosian' curated a Sothebys sale based entirely on Instagram's algorithmic suggestions:
@JerryGogosianJerry herself, whose real name is Hilde Lynn Helphenstein, said in a statement that her account is the “unquestionable center of the art world,” which prompted her to curate the sale as a way to draw attention to artists in her social-media orbit.
Quinn’s work, priced at $250,000, is the most expensive in the sale, while works by Day-Lewis and Thibault are listed at $11,500 and $15,000, respectively. Helphenstein said she discovered their work after querying her 112,000 followers, and then was prompted by Instagram to look at certain artists. “Instagram is by far the number one tool for exploring the emerging art world,” she said in a statement. “From an artist’s professional infancy to their meteoric success … the algorithm is notified that you’re interested in a certain type of artist or style of work, [then] the AI does the work for you.
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