Looking for a bite at your local mall? As US malls race to reinvent themselves, they're turning to sushi conveyor belts, craft-beer membership clubs and Korean barbecue to replace burgers and fries.
As US malls race to reinvent themselves, they're turning to sushi conveyor belts, craft-beer membership clubs and Korean barbecue to replace burgers and fries.
What's taking their place illustrates a large shift in US tastes: There's a boom in smaller and regional restaurant chains with a local following. Plus a much wider menu of global cuisines. "There's definitely a newer layer of concepts. There's a new guard in malls," said Chris Simms, the CEO and founder of Lazy Dog, which has around 50 ski lodge-themed restaurants around the country. The restaurants have big wooden beams and a bar with craft beers in their center.
Strong restaurants and entertainment options draw steady food traffic and can increase the amount of time a consumer spends in the mall, making them valuable to landlords and other mall tenants. TGI Fridays announced earlier this year it would close 36 lower-performing locations in 12 states, several of those in malls.
Drive-thru sales hit $133 billion in 2022, an increase of 30% from 2019 pre-pandemic levels, according to Technomic, a restaurant industry consulting firm.
Are Saying Goodbye To Ruby Tuesday And Chili's And Turning To Regional Restaurant Chains
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