Political ad spending is soaring in this year's midterm election. Ad spending in the past three months is up 184% over the same period in the 2018 midterms
Ad spending has gone through the roof in the Buckeye State’s Senate race. But it’s not just Ohio.
According to figures from AdImpact, a nationally known ad tracking firm, $450.1 million was spent during the first three months of this year by campaigns, outside groups such as super PACs, and party committees to run ads. And Roday emphasized that there’s more money in politics than ever before to pay for all the ad spending, due to the explosion in recent years in small dollar donors. "The ecosystem has been supercharged with money, both from the big dollar donors and from grassroots contributors," he said.Longtime Republican consultant John Brabender, a veteran of numerous presidential and statewide campaigns, pointed to another reason for the ad spending explosion.
The market around Phoenix, Arizona, has seen the most ad spending, per AdImpact. With wide open primary races for Senate and governor topping a very crowded ballot, $58.3 million was spent during the first quarter of this year to run ads in the Phoenix media market.
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