How this activewear startup funded by NBA legend Michael Jordan's son plans to take on Lululemon and Nike
Äktiiv launches a one-month $25,000 Kickstarter campaign Tuesday. The company will launch with a bra, a legging, a short, a tank, and a short-sleeve top. Leggings will be discounted during the Kickstarter campaign, then retail for $100.
He cofounded the company with Brian Boesen, who previously cofounded Colorado Threads, which makes yoga pants from recycled water bottles, before selling his stake in it.
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