New York or Nowhere is teaming up with the Yankees on a co-branded fashion collection using both brands' logos and motifs. See the campaign photos and more here.
Share this article on Talk“Sports are a red thread for New York or Nowhere,” said cofounder Quincy Moore. “We have a long-standing partnership with the Knicks and it’s been really successful for everybody. Using that as our case study and based on customers requesting it constantly for us to do other New York sports teams, the Yankees were the natural next step for us. They’re the most iconic franchise and one of the most iconic entities ever.
This is New York or Nowhere’s latest partnership with a sports team since the brand launched in 2020. The brand’s partnership with the Knicks is in its sixth season. Moore explained the Knicks partnership started off on a small scale only available at Madison Square Garden, and has since grown to be the venue’s most successful collaborative merchandise collection. He said he hopes the brand’s collaboration with the Yankees follows a similar path.
“Our product has really proven itself to be beloved by the fans, so it kind of matches up the idea of sports merchandise and athleisure sportswear,” he said. “It’s not quite merch, it’s not quite streetwear, it’s something in the middle that is accessible to the average fan, which I think is what has made our sports collaborations successful at the end of the day.
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